Casino Floor Optimization.

Challenging economic times and increased competition have galvanized many gaming organizations to better understand, forecast and optimize gaming floor costs, revenue, and overall performance. GeoAnalytics, working in partnership with the SAS Institute, offers gaming floor spatial intelligence solutions that help address these challenges and foster sustained profitability and growth. Our advanced floor visualization, reporting and location-based analytical solutions help gaming executives and floor managers:

- Monitor and report on in near real-time the performance of game floor assets to make more informed game and floor decisions to maximize revenue operationally and as part of long term strategic planning.

- Maximize asset revenue generation and minimize revenue cannibalization between assets by performing scenario modeling around game types, bet levels, and locations to find optimal configurations.

- Better manage labor costs by optimizing the allocation of staff resources across the gaming floor based on current and forecasted asset and patron activity demands.

- Enhance patron gaming experiences and in turn increase wallet share by understanding patron spend and gaming preferences based on their interaction with gaming floor assets.

- Proactively mitigate floor asset operational and performance issues by receiving timely alerts and notifications.